AI moderator vs human moderator
A fair comparison of what each one does best, what each costs per interview and how to choose for your study. Read the guide
User Research Blog
Published October 31, 2026.
The Moderators user research blog collects plain, practical guides for product managers, researchers and insights teams who run customer interviews. Each post covers one question, such as how many interviews to run or how to write a guide, and ends with a way to put it to work. Start with the guide that matches the study in front of you.
Moderated vs unmoderated testing
How the two methods differ on depth, speed and cost, and why AI-moderated sessions sit between them. Read the guide
Discussion guide template
A copyable template with goals, an opening script, core questions, probes and a closing. Read the template
Customer interview questions
Question sets for discovery, onboarding, churn, win and loss, and concept feedback. Read the questions
How many user interviews
Practical ranges by study type, how to spot saturation and how to weigh cost. Read the guide
Focus group moderator guide
How to prepare, run and close a focus group, and where AI conversations fit. Read the guide
Run the interviews yourself
Every guide here applies whether a person or an AI moderator runs the conversation. If you want to see how the second option works, read how AI moderated research works or look at the AI moderator overview.