Qualitative research software often starts after the data exists, helping you code transcripts someone else collected. Moderators covers both ends. AI moderators conduct the interviews with your participants in chat or voice, and the same system groups what was said into themes, each tied to the quotes behind it.
What decided it for you in the end?
The other vendor could start the same week.
Who needed it that week?
Finance did, because our launch date moved up.
Quote from the interview
“Nothing told me if I had done it right.”
Collection and analysis. Collection means asking open questions and following where answers lead. Analysis means reading everything, spotting patterns and keeping every claim tied to evidence. Tools that only do the second leave you with the bottleneck of the first, since someone still has to run the conversations.
Through a guide with goals, questions and follow-up prompts. The moderator treats the guide as a plan, not a script. When an answer opens something unexpected, it explores that thread before returning to the plan. Each session produces a complete transcript with the participant's wording intact. A deeper look at the method is in AI-moderated interviews.
Across all transcripts of a study. Themes are ranked by how many participants raised them and how strongly, and each carries the quotes that justify it. Nothing is a bare summary. If a theme looks wrong, you open its quotes and see what people actually said, then adjust your reading.
It is traceable. You can move from any finding to its quotes and from any quote to the full transcript. Traceability is what separates qualitative analysis from storytelling, and it is what a stakeholder will ask for when a result is surprising.
No. The researcher decides the question, edits the guide and judges the interpretation. The software removes the repetitive hours of moderating and first-pass coding. Teams in research functions can read more at UX research tools.
Customer interviews, churn and win-loss conversations, concept reactions, usability follow-ups and discussion style research with groups of participants invited one by one. Participants are people you invite with your own link; there is no panel and no recruiting. Moderators is not a desktop analysis package for importing arbitrary files, so it suits studies that you run through it from the start.
Annual billing is the default and costs half the monthly price. There is no free plan. A limit used up in a period does not return.
Note that $49.50 per month on annual Starter billing and 100 chat interviews works out to about 50 cents per interview at the limit. See the pricing page for the full comparison.
Enter what you want to learn, hold a short test interview as a respondent and read the first theme with its quote.