Market research platforms usually bundle a respondent panel, a survey tool and a reporting layer. Moderators covers a different part of the job: AI moderators interview your own customers in chat or voice and return findings with quotes. It has no panel, so it fits when you already know whom you want to hear from and need the depth a survey cannot give.
Here is the idea. What is your first reaction?
Useful, but I would not pay for it on its own.
What would make it worth paying for?
If it filled in the weekly numbers for me.
Quote from the interview
“I would recommend it, once someone else has set it up.”
Broadly, they do three things. They find respondents, they collect answers, and they summarise what came back. Platforms differ mostly in which of the three they do well. Some are strongest at reaching strangers at scale. Others are strongest at capturing open-ended answers. Moderators sits in the second group and is explicit about the first: you bring the people.
Ask whether you need new people or better answers from people you already reach. A company with a customer list, a trial base or a community already has respondents. What it lacks is the time to talk to them. In that case a panel is an expense you do not need, and the useful feature is a moderator that scales.
A survey asks everyone the same fixed questions. An interview adapts. When a respondent says price was a concern, the moderator asks compared to what, since when and what would have changed the decision. Those follow-ups are where market insight lives, and they are what a form cannot do. See the full list of features.
Full transcripts, themes ranked across all conversations and the quotes behind each theme. You can check any claim against the original wording, which makes the findings easier to defend in front of a sceptical stakeholder. Larger plans add a findings repository so earlier studies stay searchable.
If your study depends on a representative sample of strangers, or on quotas by age and region, you need a panel and Moderators will not supply one. If your study depends on understanding your own market segments in depth, interviews with your customers are the direct route. Teams that serve other companies may want to look at market research software for agencies.
Write what you want to learn and who you are talking to. Moderators drafts the guide, and you edit it. Share one link by email, in a newsletter or inside your product. Interviews run on the respondent's schedule, so a hundred conversations can finish in the same week they start.
Yes. Starter has 1 seat, Team 5 and Scale 15. Enterprise adds roles, SSO and invoices for organisations that need controls over who sees what.
Annual billing is the default and takes 50 percent off the monthly price. There is no free plan, and an exhausted limit does not return within the period.
The arithmetic is open: $599 divided by 1,000 chat interviews is about 60 cents per interview at the Scale limit. The pricing page lists every limit.
Type what you want to learn and who you are talking to, answer three questions as a respondent and see the first finding with its quote. Data security details are on the security page.