Branded link
The Team plan includes a custom-branded link, so participants see a presentable interview page when they open it. That matters when a client is inviting its customers and wants the invitation to look considered.
Market Research Software for Research Agencies
Market research software earns its place in an agency when it raises the number of studies you can deliver without hiring more moderators. Moderators runs the interviews your clients' customers agree to, by chat or voice, and gives you transcripts, themes and quotes that you shape into a client report.
How do you each decide what to read first?
I start with whatever my manager forwards.
Does anyone here do it differently?
I only read what has a number in the title.
Quote from the interview
“I knew it was in there somewhere, so I gave up and asked a colleague.”
Capacity is the product
An agency sells expertise and hours. Moderating is the part that scales worst: every extra interview needs a person, a time slot and a transcript. Winning more projects means hiring, scheduling and accepting thinner margins, or turning work away.
Where the AI moderator helps
The AI moderator takes the interview itself. You and your senior staff keep the work clients pay for: designing the study, choosing the audience, interpreting the themes and telling the client what to do. Interviews run in parallel, so a study with eighty participants does not take eighty hours of moderating.
Study types
- Customer experience studies where the client supplies a list of its own customers.
- Win-loss and churn programs run on a monthly cadence for a client.
- Concept and message reactions, with open questions beyond what a survey captures.
- Employee and partner listening projects, where the client invites its own people.
- Pilot studies that test a guide before a larger fieldwork phase. Related pages on AI market research and market research platforms give more context.
Client lists, not panels
Your client or you invite the participants with a link. Moderators has no respondent panel and no recruiting service, so it fits projects where access to participants comes from the client. It is not a replacement for panel fieldwork with strangers. If a study needs both, recruit elsewhere and send the panel the same link.
Findings you can stand behind
Each interview has a transcript, and across interviews you get themes with the quotes beneath them. Your analyst checks the themes, edits the story and builds the client deck. Every statement in the deck can trace back to words a participant used. That traceability is a selling point in agency work.
A library across projects
On Scale, a findings repository keeps completed studies searchable, so you can reuse earlier work, spot repeated themes across a client's studies and reference past quotes. More seats let a larger team share it, with 15 on Scale. For a wider view of how an agency can structure research output, read about qualitative research software.
Rough economics
Scale costs $599 per month, or $299.50 per month billed annually, with 1,000 chat interviews, 750 voice minutes, 15 seats, the findings repository and the API. At the monthly price, $599 divided by 1,000 chat interviews is about 60 cents per interview at the limit. Team is $249 per month with 400 chat interviews, about 62 cents per interview at the limit. Enterprise at $1,499 per month adds SSO, roles, an SLA, invoices and data retention controls, with 2,500 chat interviews and 1,800 voice minutes.
How to apply it
Limits belong to the subscription period and do not carry over, so size a plan against the busiest month, not the average. Whether you absorb the subscription in overhead or itemize it in a project fee is your pricing decision. The pricing page lists every plan.
Things to check
- Run a pilot with your own contacts, so you see the guide quality and the transcripts first.
- Confirm that your client has a lawful basis to contact its customers and that the invitation says an AI moderator runs the conversation.
- Review how data is handled on the security page. Interview data stays with the account and is not used to train models.
Start with a pilot
Pick a project where the client can hand you a contact list this week. Write the guide, review the draft, send the link and read the first transcripts. See the wider set of user research use cases for other starting points.